BARCELONA: Samsung Electronics unveiled a new smart watch and fitness band along with the latest version of its Galaxy smartphone on Monday, demonstrating how the battleground for innovation is shifting from the hand to the wrist.
The world's biggest smartphone maker set a trend less than six months ago for wearable devices that link to mobile handsets with its Galaxy Gear watch, which has seen rivals like Sony and Huawei follow in its wake.
J.K. Shin, chief executive officer and president of the IT and Mobile Communication Division at Samsung Electronics, said the devices were designed to make life easier for consumers in areas like fitness, rather than dazzling them with new technology in the handset.
"Our consumers do not want eye-popping technology or the most complex technology," he told an audience of Samsung employees, partners and media in Barcelona.
They instead wanted beautiful design, a better camera, faster connectivity and technology that would help them keep fit, he said.
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